Netflix is stepping into the world of live sports streaming, signing on to broadcast two NFL games on Christmas Day, paying $150m to do so. Back-to-back Super Bowl champions Kansas City Chiefs take on the Pittsburgh Steelers, while the Baltimore Ravens face the Houston Texans.

Flutter Entertainment CEO Peter Jackson revealed during a Q3 earnings call that FanDuel will be the official sportsbook partner of the broadcasts, saying, ��We��ll be delighted to deliver our exciting product for Americans to get behind on Christmas Day.��

pre-game segment will feature FanDuel odds and predictions

A pre-game segment will feature FanDuel odds and predictions, and the operator��s ads will run during the games.

The Flutter-owned brand is the current US sports betting market leader, accounting for 43% of the sector��s total net gaming revenue during the most recent quarter.

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Mike Tyson��s return to boxing against Jake Paul is set to be one of the biggest sports betting events of the year �� except for gamblers in several US states.

Of the 38 US states to have legalized gambling, at least six have banned sportsbooks from accepting bets on the fight. Bettors in New York, Pennsylvania, Colorado, Kentucky, Louisiana, and Vermont will not be allowed to place any legal wagers on the contest.

The ban is due to the fight��s non-standard rules. While the Texas Department of Licensing and Regulations classified the match as an official heavyweight fight, the rounds will last for two minutes instead of three, and 14-oz gloves will be used instead of 10-oz ones.

the Pennsylvania Gaming Control Board said the fight was ��more of an exhibition��

As a result, many state gaming authorities have chosen to prohibit any legal sportsbooks from accepting bets. Speaking to USA Today, a spokesperson for the Pennsylvania Gaming Control Board said the fight was ��more of an exhibition.�� Meanwhile, a spokesperson from the Colorado Department of Revenue stated the match ��does not meet the minimum requirements for the industry in the state.��

Current betting lines at FanDuel have Paul as a -205 favorite, with Tyson offered at +168. BetMGM stated that they expect the fight to generate the most money wagered for any boxing match in the history of the sportsbook.

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The future of the Formula 1 Las Vegas Grand Prix could be in danger due to the lack of demand for tickets ahead of next week��s race. According to a special event permit application that Clark County��s Department of Public Works approved for the race��s organizer, only 102,000 fans will attend the action, compared to 315,000 last year.

Ticket prices are also significantly lower this year, with top-tier seats on the Gameday third-party reselling platform currently costing $2,689 versus the $4,613 people were paying at the same point last year, as per LV SportsBiz.

2025 could be the final renewal of the race

F1��s agreement with Las Vegas is initially for three years, so 2025 could be the final renewal of the race, despite the original intention to host it in Sin City for many years to come.

While proponents of the F1 race say it brings an estimated $1.5bn in economic activity to the city, critics claim these figures ignore negative impacts, such as people avoiding the area due to traffic disruption and tourists going elsewhere due to the high room rates.

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Whatever you think about influencer boxing matches, there��s no doubting the extra attention these bouts bring to the sport. Former heavyweight champion of the world Mike Tyson takes on YouTube star Jake Paul on Friday in Texas.

Although initial speculation was that it would largely be an exhibition, it received a sanction as an official professional fight, with the boxers duking it out for eight rounds, two minutes apiece.

BetMGM posting Jake Paul as the -190 favorite versus +188 for Tyson

Most popular sportsbooks offer various markets on the fight, with BetMGM posting Jake Paul as the -190 favorite versus +188 for 58-year-old Tyson. Anyone fancying a draw will get +900 on this outcome. Early odds priced a Paul victory as likely as -500 in March, with operators now anticipating a much closer contest.

They also believe the fight won��t go the distance, with Tyson��s age going against him lasting that long. BetRivers has rounds three and four as the likeliest period when the fight will end.

Whatever the outcome on Friday night, both fighters will walk away significantly richer than when they entered the ring. Jake Paul will earn an estimated $40m and Tyson��s cut is rumored to be $20m.

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Sphere Entertainment is no longer working with a private equity firm over plans to develop an NBA-ready arena in Las Vegas. Such a project would be a direct competitor, so Oak View Group��s 14-month relationship with the Sphere is now over.

tasked the private equity firm with finding a title sponsor for the Sin City arena

Billionaire James Dolan, whose assets include the Sphere, Madison Square Garden, and the New York Knicks NBA team, is a long-time friend of Oak View co-founder Irving Azoff. He tasked the private equity firm with finding a title sponsor for the Sin City arena willing to pay $40m annually. They didn��t manage to do so, with Dolan reportedly declining a $30m bid.

Oak View Group CEO Tim Leiweke is leading the efforts to develop an NBA arena in the Rio Hotel & Casino’s parking lot that would hold a similar number of spectators as the Sphere.

The project is still a long shot, as the NBA would need to approve a team going to Las Vegas for the first time. NBA Commissioner Adam Silver said in September that the league��s board of governors will discuss possible expansion teams at some point during the current season.

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Basketball living legend LeBron James racked up his third triple-double of the season on Sunday night – to help a fan secure a bet on the feat.

Asked about his reaction to the fans after snagging his tenth rebound, LeBron stated that one fan was encouraging him for the sake of his wager on the game.

I was like – what? He was like, one more!��

��He definitely yelled at me,�� said the Los Angeles Lakers superstar, speaking to reporters after the Lakers clinched a 123-102 win over the Toronto Raptors. ��One more rebound! One more rebound! I was like – what? He was like, one more!��

��So, I got one more, and I pointed at him to acknowledge that I was listening.��

The four-time MVP clinched the triple-double, ending with a final tally of 19 points and 16 assists in addition to the ten rebounds.?

James has notched 115 triple-doubles in his illustrious career, the 5th highest in NBA history. This season, he��s shown little sign of slowing up, averaging 23.2 points, 8.9 assists and 7.7 rebounds per game.

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Tipster shuts down

Oddschecker��s sponsored tipster, The Betting Professor, has stopped offering the service after several months of severe losses.

The service launched with two free months when the partnership began in August, after which it was only available for ��19.99 ($25.75) per month subscribers to Oddschecker Unlimited, the site��s premium service.

the account was down enormous amounts in the first few months of its operation

After a rough start in which the account was down enormous amounts in the first few months of its operation, it seems that Oddschecker has decided to call it quits, ending the paid tips service.

Losing streak

The Betting Professor was billed as an anonymous professional gambler who had racked up previous winnings of over ��20 million ($13m) before the partnership with Oddschecker was unveiled in August 2024.

social media posts boasted of individual wins, ignoring the rapidly-increasing total losses

The launch of the partnership was controversial from the start, with no verification of the bold claims of tens of millions of pounds in profit. From the beginning of the service, there was no tracking of running profitability as social media posts boasted of individual wins, ignoring the rapidly-increasing total losses the strategy was incurring.

The service was also criticized for offering no guidance on bankroll management, leading to increased risks for any punters opting to blindly follow the tips.

There were also questions over whether it was realistic to place bets at many of the prices advertised. Prices bounced around from bookmaker to bookmaker with little rhyme or reason, frequently without being at the top price available.

Professor loses tenure

Eventually, a running tally of results was recorded on the site, albeit with some occasional errors. On September 30, the tipster��s official X account posted a staggering loss of -92.70 points.

at one point, the total profit and loss was 170 points down

Things would eventually go from bad to worse from there. At one point, the total profit and loss was 170 points down, enough to drain the bankroll of all but the most conservative gambler.

While the sample size is not enormous, it appears that the rapid losses over a short period have caused Oddschecker to finally pull the plug on the service. Posting on X, The Betting Professor commented: ��Whilst we��re confident that the content would still be profitable in the long term, we’ve listened carefully to the feedback – particularly concerning the volume of bets and stakes making it unattainable for the average customer.

��With that in mind, we have decided that it is to our customers benefit for us to focus on other areas to continue to drive new, innovative and profitable content offerings as we head into 2025. We are as committed as ever to delivering on this promise.��

The Betting Professor will still provide tips on Oddschecker, although they will be far less frequent and available for free.

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Prediction market potential

DraftKings is considering launching a prediction market ahead of the next US election, according to CEO Jason Robins.

Prediction markets had a major surge in popularity during the US presidential election, with the likes of Polymarket and Kalshi enjoying a huge increase in volume and coverage on social media and in the press.

Over $3.2bn was wagered on the outcome of the election on Polymarket alone, causing a media storm about the legality of betting on elections, plus opportunities for them to be used to influence the results of the contest.

it appears that prediction markets will be here to stay in the US betting landscape

However, after Kalshi won a court case allowing it to offer bets on the race, it appears that prediction markets will be here to stay in the US betting landscape for the foreseeable future.

New territory

During a Friday morning call for investors, Robins was asked about the possibility of moving into non-sports prediction markets by an analyst, replying that it was ��a very interesting thing.” 

��The market within that that��s dominant is election markets, of course, and particularly during presidential elections. So I know there��s a lot of tension on it over the last few weeks,�� said Robins.

definitely something we��re looking at in advance of the next presidential election��

��I do think there could be a place for it outside of elections, but that��s really where the interest seems to be now from a �� customer demand side. So, definitely something we��re looking at in advance of the next presidential election, and potentially it��ll be an opportunity to look at something sooner.��

One potential stumbling block for DraftKings to overcome is that prediction markets are licensed in a different manner to traditional betting products. Instead of being regulated by state gaming bodies, they instead fall under the jurisdiction of the Commodity Futures Trading Commission.

��It��s not licensed as a betting product, it��s licensed as a financial market,�� Robins said. ��It��s definitely a very different thing. So we��ll have to see where it fits in the priority list, but it is something we’ll plan on looking at ahead of next election for sure.��

Drive for diversification

Elsewhere on the call, DraftKings revised EBITDA projections downwards after a run of NFL results which Robins described as ��customer-friendly.�� Revenue estimates were down $250m, and EBITDA by $120m.

The volatility and dependence on NFL results may indicate a compelling reason for DraftKings to look to enter the prediction market as it seeks to diversify its offerings and market exposure.

In the short-term, the overall trajectory of our business is strong�� 

��While we experienced the most customer-friendly stretch of NFL sport outcomes we have ever seen early in the fourth quarter, which pressures revenue and Adjusted EBITDA,�� said Robins. ��In the short-term, the overall trajectory of our business is strong.�� 

The operator has already made moves into other territories outside of sports betting, notably dipping a toe into the world of online poker with its launch of player-vs-player games in two states.

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The WWE is no longer trying to get sports betting markets for its pre-determined matches, abandoning plans first publicized in March 2023.

The popular professional wrestling federation, now under the ownership of TKO Group Holdings, spoke with state regulators regarding potentially allowing betting on matches and worked with Ernst & Young to try to create a tight-lipped system.

concerns over the misuse of inside information

The Chief Operating Officer Mark Shapiro confirmed in a conversation with CNBC journalist Alex Sherman that ��it��s not happening.�� He referenced the difficulty of keeping winners of Golden Globes and American Music Awards secret when he worked for Dick Clark Productions, with certain states allowing wagering on big award shows despite concerns over the misuse of inside information.

He confirmed that the company won��t ask WWE creative lead Triple H to ��keep his scripts so under wraps that we can start sports betting.��

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DraftKings CEO Jason Robins is confident about expansive legal sports betting markets coming to the country��s biggest states in the coming years, like California, Texas, and Florida. While optimistic, he also admits that lengthy legislative processes can delay timelines.

Florida already has online sports betting, with Hard Rock Bet controlling the entire market. Its parent company, though, recently hinted at potentially striking strategic deals with big operators like FanDuel and DraftKings.

people are now aware sports betting is legal in most places

Talking to CNBC��s Jim Cramer on Thursday, Robins emphasized that the sector is at an ��important inflection point�� as people are now aware sports betting is legal in most places, and overall growth remains strong.

He hinted that more acquisitions could be on the horizon as the industry continues consolidating. DraftKings may look to add to its $750m purchase of Jackpocket in February and its takeovers of Sports IQ and Simplebet in May and August, respectively, for undisclosed sums.

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Nevada sportsbooks cleaned out bettors in September, breaking their all-time monthly revenue record. The $80.9m total easily surpassed the $72m achieved in November 2021.

twenty-six favorites lost outright in September, the highest total since 2002

Talking to ESPN about the stellar month, Westgate SuperBook Vice President Jay Kornegay explained that sportsbooks ��won almost every game�� on the NFL schedule in Weeks 2 and 3. Twenty-six favorites lost outright in September, the highest total since 2002 for the season-opening month.

College and professional football combined for 69% of the revenue total, with the $56m figure being the second-best result for the sport in the state��s history. The next biggest contributor was sports falling under the ��Other�� category, especially UFC 306.

Sportsbooks were brought back down to reality in October after just 15 favorites lost their NFL games, with most of them covering the spread. DraftKings even cautioned investors about ��customer-friendly sporting outcomes�� in its 2024 earnings update on Thursday, downgrading its revenue estimate for the full year as a result.

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Series finale in Munich

The NFL heads to Germany this weekend for the final leg of this season��s International Series when the New York Giants meet the Carolina Panthers in Munich.

electric atmosphere is guaranteed

The Bavarian capital is a fitting venue for the 2024 finale as it epitomizes the huge and ongoing success of this series. On Sunday, an electric atmosphere is guaranteed in a sold-out Allianz Arena, and the Munich air will be filled with rousing renditions of such classics as John Denver��s, ��Take Me Home, Country Roads��

At 9:30am ET on Sunday, Munich will be the place to be. But it��s a massive success that has been 15 years in the making.

It all began with a single game at Wembley Stadium, London, England on October 28, 2007, when the Miami Dolphins hosted the New York Giants. It was the first NFL regular season game ever held outside North America and, for the record, ended in a 13-10 win for the Giants.

Wembley was NFL��s first overseas home

The demand was there �C the NFL bug had already bitten the UK �C and when the first 40,000 tickets for the game sold out within 90 minutes of them going on sale, it became clear this was no gamble. It was a surefire hit. Wembley was an 81,000-seat sellout that day and it changed the NFL landscape forever.

For the five seasons that followed, Wembley Stadium continued to host one game each season, which was televised live to the whole of the UK and regionally in the US. Ten different teams made the trip to London during that period, with the New England Patriots and the Tampa Bay Buccaneers doing so twice.

Its success in terms of numbers and engagement was undimmed and only once in that period did the attendance dip just below 80,000. As a result, the NFL decided to expand its London operation and in 2013 there were three Wembley games and in 2014 and 2015 four.    

In 2016, there were still three London games but Twickenham �C a southwest London stadium that is home of England��s Rugby Union team �C was also added to the schedule to host one game.

Further down the line, in 2019, Twickenham was replaced by another London venue: Tottenham Hotspur Stadium, the new home of the North London soccer club. And in 2024, this venue still shares the ��London series�� with Wembley.   

Mexico City on the schedule

The success of the London games encouraged the NFL to look further afield and in 2016 a Mexico game was added to the schedule. The iconic Aztec Stadium in Mexico City was chosen to host the game, which opened with a matchup between the then-Oakland Raiders and Houston Texans.

The fixture was played four times between 2016 and 2022, with a scheduled game between the Kansas City Chiefs and L.A. Rams in 2018 moved to L.A. due to the playing surface not being up to NFL standards.

There has been no Mexico game in 2023 and 2023 because of ongoing refurbishments to Aztec Stadium ahead of the 2026 Soccer World Cup, but it is expected to rejoin the schedule in 2025 when renovations will have been completed.

one of the best atmospheres experienced in an overseas NFL contest

In 2022, following the continued success of the overseas program, Germany was added to the schedule with the Buccaneers hosting the Seattle Seahawks in Munich. It took off, with reportedly one of the best atmospheres experienced in an overseas NFL contest. In 2023, two games were played in Germany, both at Frankfurt��s Deutsche Bank Park.

This season, South America was the latest continent to be added to the schedule, when the Arena Corinthians in S?o Paulo, Brazil hosted the Green Bay Packers and the Philadelphia Eagles in Week One.

NFL places trust in Brazil

Interestingly, it was just the second game of the new season and was held on Friday evening and therefore shown on primetime television �C an act of faith by the NFL that paid off handsomely.

So successful was the NFL��s venture into Brazil, that there has been talk of it becoming an annual event on the Friday night of week one.

As mentioned at the beginning of this piece, this weekend��s game in Munich signals the end of 2024��s International Series but there is more to come in 2025 when Spain enters the fray.

Madrid is scheduled to host a game at the newly refurbished Santiago Bernab��u Stadium which, much like the Tottenham Hotspur Stadium, has a retractable pitch specifically for NFL games. With a capacity of 85,000 and an NFL-mad Spanish audience, the atmosphere is expected to rival those in Munich and Frankfurt.

How about North America?

Given the success of the games in Mexico City and S?o Paulo, the next obvious area of expansion is in the Americas. Starting back in 2008, the Buffalo Bills played one game per season in Toronto��s Rogers Centre, an arrangement called the ��Toronto Series�� that lasted through 2013, so there is certainly scope for the NFL to head north of the border. 

With Canada jointly hosting the 2026 Soccer World Cup with the US and Mexico, the NFL may see that as a good time to revisit the idea of football being played there. Their revamped stadiums, as a result of the World Cup, will be perfect for hosting NFL games.

may host more than one game further down the line

Mexico, the USA��s other direct neighbor, is already in the mix for a 2025 game once the Aztec Stadium refurbishment has been completed. The proximity and the size of the crowd that can be attracted south of the border make it an attractive venue and one that may host more than one game further down the line.

Even further down the line, Argentina and Uruguay may be potential homes for International Series matches. The ability of soccer stadiums to easily adapt to the needs of the NFL is already well established and with Argentina and Uruguay being two of the six hosts of the 2030 World Cup, the potential is definitely there.

Where next in Europe?

With Madrid already in the schedule for 2025, it��s clear there is an appetite in Europe for more NFL, and nowhere is more ready for some NFL action than Ireland.

Since 1988, Ireland has hosted a series of American College Football games �C nine in total �C which started at the old Lansdowne Road Stadium, went briefly to Croke Park, and has most recently been played at Dublin��s Aviva Stadium.

While the Dublin game has not been a regular part of the NCAA schedule, it has been played for the last three years, always to full stadiums. And with the obvious links between Ireland and many cities on the East Coast, there is no question that an NFL fixture there would be a huge success.  

France is another European country with a big NFL following, and for some time, French authorities and fans have been doing their best to lobby the NFL. The Stade de France, which hosted the 2024 Summer Olympics, would be a perfect venue and would guarantee a crackling atmosphere.

Australia and Asia next in line?

With the NFL having established roots in South America and Europe, the big question is what other continents could be in consideration for future NFL expansion.

The most obvious one is Australia, and in particular Melbourne, whose east coast location would help reduce the time difference for live broadcasts. The L.A. Rams are already reported to have laid the groundwork for establishing an Australian fan base, and Melbourne��s cricket ground, the famous MCG, would make a perfect theater for NFL action.

the infrastructure and appetite to manage an NFL game

In Asia, another market that the NFL will almost certainly look to explore in the future, Japan looks the most likely destination. Tokyo is home to several very big stadiums and would unquestionably have the infrastructure and appetite to manage an NFL game. It would also have an existing NFL fanbase.

I guess that, also, the Middle East has to come into the equation, given the money that countries like Qatar and Saudi Arabia have been throwing at sports recently. Questionable human rights laws count for very little when the money is right, so it��s inconceivable that these countries won��t, at some stage, fancy a piece of the pie.   

Madrid up next in 2025 … then the world

Then it leaves Africa, a continent that has started to provide quite a few NFL players. South Africa is home to some of the continent��s biggest stadiums and would have the infrastructure already in place, but in the northern part of Africa, in countries like Morocco, there will be a keen interest to attract the NFL.

All of the above feels some way off as things stand �C aside from the Madrid game, which is already planned – but such is the success of the International Series, expansion is inevitable. There is also still talk of a London franchise becoming a reality, although that appears to currently be on the backburner.

For now, it is left to the Bavarians of Munich to enjoy the last game of the 2024 series and enjoy it they will.

But watch this space. One day, the NFL could be coming to a stadium near you.

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