Claiming to be ‘where everything turns to gold’, Aurify Gaming is unlikely to be a name that rings a bell to punters who don’t reside in the Southern United States, however, they are no strangers to the gaming industry and their efforts over the last couple of years highlight their determination to spread their tentacles even further.
Led by industry veterans, including Erik Nordin who holds the role of CEO, the team behind Aurify Gaming have clocked up many years of experience between them – especially when it comes to catering for land-based casinos. They’ve been providing casino slot machines, including popular titles like Lucky Duck, Hotter Than and Wild Billy, to route operators in skill markets as well as tribal and non-tribal casinos across Alabama, Oklahoma, Texas and Washington for several years now.
Aurify Gaming’s strong focus on the Texas gambling market and other Southern states should come as no surprise considering the company has offices in Lavonia and Duluth, Georgia, and another in Dallas, Texas. While this market will remain the main contributor to the company’s income, they have branched out to the Italian market and entered the online arena in recent years – strategic moves which look certain to propel the company to new heights as their visually stunning games reach audiences that have never heard of the company before.
Their attendance at the Enada Roma gaming show in October 2016 saw them announce a partnership agreement with Jasmine Play. While this is likely another company you’ve never heard of, it’s a very popular operator who serves the Italian gaming market and the deal saw Aurify Gaming provide six new slot machines over the twelve months thereafter.
Despite operating for several years, it wasn’t until February 2017 that Aurify Gaming brought their burgeoning collection of video slots to the online gaming market and you can learn more about how that happened, who they’ve partnered with and which online casinos you can find their games at below.
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Leaping into the online gambling market can be a daunting process for a company whose sole focus has been developing solutions for land-based casinos, therefore it was critical that Aurify Gaming chose their partners wisely – and they certainly did by opting to join forces with Adoptit Publishing.
Founded in 2016, the Isle of Man-based company is licensed as a Remote Software provider by the UKGC. The brains behind the company is Ashley Sandyford-Sykes, an online slots development expert with over 100 titles under his belt who also played an integral role in the success of Openbet Casino and Microgaming’s Quickfire platform, and he is joined by Mike Hebden, another Microgaming veteran who oversaw some of the company’s most successful game launches.
Despite developing a significant number of slot machines for land-based casinos, only four of their most popular HTML5 slots – Geisha’s Garden, the Pandas Quest online slot, Thyra’s Treasures and Sigrid’s Quest, were included in the distribution agreement between Aurify Gaming and Adoptit Publishing. Despite this, we’ve only been able to find the Geisha’s Garden video slot available to play for real money at SlotsMillion Casino – bitterly disappointing considering how visually stunning the others are.
Nobody can ever say that Aurify Gaming skimp on their artwork as they are constantly on the lookout for the best digital artists and it’s reflected in their library of visually stunning slot games.
Some of their most jaw-dropping graphics can be found in their HD series where popular games like Geisha’s Garden and Toucan Party are listed, you’ll be following an adventurous couple on a range of expeditions in the Treasure Raiders series that includes Amazon Quest and Journey to Egypt, beautiful ladies take centre stage in the Wonders series as you rewind time and explore rich cultures like those of the Mayans and Incas, the Nordic Queens series immerses you in Norse history as you meet Thyra and Sigrid, wins could be paid up to four times over in Bank Robber and Zombie Cash Cafe as part of the Pay ‘em Again series, while all other titles that don’t fall into any of those categories are added to the Classic series where you can find games like Cash Bash and Hotter Than.
With so many stunning slots with different themes and topics to choose from, we thought it would be a good idea to discuss three of our favourites from the Aurify Gaming library – and where better to start than Geisha’s Garden?
You’ll be joined in a beautiful garden by a geisha who is awaiting the return of Shimazu Yoshihiro, the heroic samurai who led a small army of 8,000 to victory at the Battle of Sacheon despite being outnumbered by over four to one. Boasting a simple structure of 5 reels and 30 paylines, it’s a highly volatile slot with an advertised return-to-player percentage of 95.92% and it’s been loaded with a couple of exciting bonus features to help you prove victorious like Shimazu – you can secure up to 55 free spins and up to four Locked Wild reels can be won thanks to a spin-the-wheel feature.
Leading the way as the company’s biggest earner and most popular release to date, Lucky Duck is a 5-reeled slot with 20 paylines that sees you hunt for rubber ducks and an assortment of traditional symbols like fruits, lucky 7’s and bars – although it’s the free spins that will have you quacking all the way to the bank in this light-hearted slot!
Listed as part of the Pay ‘em Again series, Bank Robber is Aurify Gaming’s answer to cops ‘n’ robbers. Crime pays in this fast-paced slot if you can help the robber evade the clutches of the seductive, gun-toting detective who is hot on his heels as successful escapes with gold bars, safety deposit boxes and briefcases full of cash sees him share his ill-gotten gains with you.
Aurify Gaming is a company with considerable experience catering to the land-based market, but there can be no denying that they’ve failed to penetrate the online gaming industry as they’d have hoped. The four-game distribution deal they announced with Adoptit Publishing seemed promising considering the influential contacts that team have, however, over one year has passed and we’ve only been able to play Geisha’s Garden for real money at Slots Million Casino. If you want to check out a bigger range of games, try our free Novomatic slots, or Casino Technology slots.
We can only hope that Aurify Gaming iron out the issues that have halted their impact in the online market to date as it would be a great shame to see them give up and return to giving the land-based market their full attention. Fingers crossed they continue to develop HTML5 versions of their games and that more become available for real cash at the leading online casinos with the best bonus offers very soon!